Easter is, not surprisingly, the second biggest holiday
in terms of sales volume of candy. 77 percent of Americans identify themselves
as Christian, and an even larger 88 percent of parents make Easter baskets for
their children, as 9 out of 10 people who celebrate the holiday purchase candy.
The Easter-candy association is a relatively new one,
in comparison to the age of the holiday. It
dates back to the 1800s, when European candy-makers first started making
chocolate eggs for the occasion. In the
1900s, industrialization allowed for manufacturers to mass-produce novelty
candy.
In 1998, candy sales totaled $940 million. In 2000, that amount skyrocketed to $1.9
billion. In 2012, the number was
slightly higher at $2.1 billion.
It is estimated that the average American celebrating Easter
spends $145.13. A whopping 180 million
eggs were purchased for dying and decorating in 2012, and an estimated $17.2
billion are estimated will be spent in the United States on Easter in 2013.
2012 was declared to be the best financial year for the
always-popular Peeps brand. Over 700
million candies were sold in 2012, making them the most popular non-chocolate holiday candy. Owned by Just Born Inc., 2
million Peeps are made everyday, each batch taking only seven minutes to make. The brand has expanded into other holidays,
making festive Valentine’s Day and Halloween shapes, along with their bright
pastel sugarcoated marshmallow bunnies and chicks.
Another holiday staple, 90 million chocolate bunnies are
produced every year. Americans down 16
billion jelly beans too during the spring Easter season, enough to either
circle the Earth three times if lined side-by-side or to fill a
nine-story office building. And who
could forget the Cadbury Crème Egg—300 million of Cadbury’s 12 varieties will
be produced this year.
Emily Spanyer
Emily Spanyer
http://www.examiner.com/article/peeps-celebrates-easter-with-news-of-most-profitable-sales-year-yet
http://www.forbes.com/sites/nadiaarumugam/2013/03/27/jelly-beans-which-color-is-most-popular-at-easter-why-we-love-colored-foods/
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